Tired of battling frizz, flyaways, and hair that fights you every morning? A keratin hair treatment at Gloss & Glam smooths and strengthens your hair from the inside out — reducing frizz, repairing damage, and cutting your styling time in half.
Our keratin smoothing treatment works by infusing natural keratin protein into the hair cuticle, filling in gaps caused by heat damage, coloring, and environmental stress. The result is smoother, shinier, more manageable hair that lasts 3 to 5 months.
Located in Beverly Grove, Los Angeles, with free parking. We serve clients from Beverly Hills, West Hollywood, Hancock Park, and all of LA.
Every keratin treatment at Gloss & Glam starts with a consultation. Your stylist assesses your hair type, damage level, and goals — then recommends the right formula and technique for your hair.
The process takes approximately 2 to 3 hours depending on your hair length and thickness. Your stylist applies the keratin formula section by section, then uses controlled heat to seal the protein into the cuticle. You’ll leave with visibly smoother, healthier hair.
Not sure whether a keratin treatment or a Brazilian blowout is right for you? A keratin treatment focuses on strengthening and repairing hair over time, while a Brazilian blowout creates an immediate smooth finish with a shorter treatment time. Our stylists can help you choose the right option during your consultation.
Frizz, tangles, and time-consuming styling routines can make everyday hair care feel like a challenge. Our keratin smoothing treatment targets these common concerns, restoring your hair’s natural beauty and giving you long-lasting results that you can count on. Here’s how a keratin treatment can change your hair routine for the better:
LA's dry heat and Santa Ana winds can wreck your hair. A keratin smoothing treatment seals the cuticle so humidity and dryness can't penetrate — your hair stays smooth whether it's June gloom or a 100-degree valley day.
Most clients report going from 30+ minutes of blow-drying and flat-ironing to under 15 minutes. Your hair dries smoother naturally and holds a style with minimal effort.
If your hair has gone dull from heat styling, coloring, or hard water buildup, a keratin treatment fills in the damaged cuticle and restores the glossy, reflective finish of healthy hair.
A professional keratin hair treatment lasts 3 to 5 months depending on your hair type and maintenance routine. Using sulfate-free shampoo and minimizing heat extends the results.
Unlike treatments that only coat the surface, keratin protein bonds with your hair's natural structure to fill in cracks and weak spots — making your hair stronger, not just smoother. This is especially valuable for hair damaged by color treatments or highlights.
Ready to transform your hair? Call us today at (323) 424-4224 or book your appointment online and experience the benefits of a professional keratin treatment.
Both treatments smooth and defrizz your hair, but they work differently and suit different needs.
A keratin treatment infuses protein into the hair shaft, strengthening and repairing it over time. Results build with repeated treatments and last 3 to 5 months. Best for clients with damaged, dry, or chemically treated hair who want long-term repair.
A Brazilian blowout coats the hair with a smoothing solution that creates an immediate glossy, frizz-free finish. It washes out gradually over 10 to 12 weeks. Best for clients who want a quick smoothing result without the longer treatment time.
Not sure which one you need? Book a consultation and your stylist will recommend the right treatment based on your hair type, condition, and goals.
Pricing starts at $300 and varies by hair length and thickness. We also offer payment plans through Cherry. Contact us or book a consultation for an exact quote.
A professional keratin treatment typically lasts 3 to 5 months. Using sulfate-free shampoo, avoiding excessive heat, and limiting how often you wash your hair will extend the results.
A keratin treatment strengthens and repairs hair by infusing protein into the shaft, with results that build over time. A Brazilian blowout creates an immediate smooth finish that gradually washes out over 10 to 12 weeks. Your stylist can help you choose the right option.
Yes. We recommend coloring your hair before your keratin treatment, as the keratin seals the cuticle and can actually help your color last longer. Wait at least two weeks between color and keratin for best results.
Wait at least 48 hours before washing, tying up, or clipping your hair. This gives the keratin time to fully bond with the cuticle.
Yes. Keratin treatments work on straight, wavy, curly, and coily hair. The treatment reduces frizz and adds smoothness without eliminating your natural texture — you’ll still have your wave or curl pattern, just smoother and more manageable.
A typical session takes 2 to 3 hours depending on your hair length and thickness. This includes consultation, application, processing time, and the heat-sealing step.
Ready for smoother, stronger, frizz-free hair that lasts? Book your keratin treatment at Gloss & Glam in Beverly Grove. Your session starts with a one-on-one consultation so your stylist can recommend the right treatment for your hair type and goals.
Call us at (323) 424-4224 or book your appointment online. Free parking available.
